I’m almost halfway into Collins and Porras’ business book: Built to Last. I like their idea about the “Genius of the AND,” as opposed to the “Tyranny of the Or.” So, for example, in the matter of profits – profit is not everything, but “a reasonable profit is right, but not too much.” So a visionary company is one which can embrace both idealogy AND profit.
Profit is not the proper end and aim of management – it is what makes all of the proper ends and aims possible.
— David Packard
Here’s another quote:
Profit maximization does not rule, but the visionary companies pursue their aims profitably. They do both.
Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
This is sound and sane business advice, and not greedy at all.
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