Built to Last

I’m almost halfway into Collins and Porras’ business book: Built to Last. I like their idea about the “Genius of the AND,” as opposed to the “Tyranny of the Or.” So, for example, in the matter of profits – profit is not everything, but “a reasonable profit is right, but not too much.” So a visionary company is one which can embrace both idealogy AND profit.

Profit is not the proper end and aim of management – it is what makes all of the proper ends and aims possible.

— David Packard

Here’s another quote:

Profit maximization does not rule, but the visionary companies pursue their aims profitably. They do both.

Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

This is sound and sane business advice, and not greedy at all.

Click HERE to learn more about the book

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